PopUp Experience – Evento multicultural movimentou o Espaço Fábrica São Luiz
A 1ª edição da PopUp Experience, teve por objetivo divulgar e disseminar a arte local com intervenções artísticas como flashmob, com participação do Coro Municipal de Itu, exposições fotográficas, pinturas, moda, gastronomia e músicas ao vivo. O Espaço Fábrica São Luiz, em Itu, sediou essa reunião multicultural que trouxe mais de 40 expositores da cidade e da região, além das centenas de visitantes que puderam conhecer, no domingo (1), um pouco mais das artes e dos artistas. Sem contar o espaço kids, onde as crianças puderam se divertir com brinquedos educativos, contação de histórias e aulas de circo. Na praça de alimentação havia opção para todos os gostos, tanto de comida, quanto de bebidas.
As organizadoras Melyssa Baptista Monteiro, Ivy Morin Viani e Juliana Roberti dos Santos, que também expuseram seus produtos, se mostraram surpreendidas com a quantidade de pessoas e com o sucesso dessa experiência, afinal foi a primeira. Entre os produtos havia diversos tipos de roupas, sapatos, acessórios femininos, cosméticos, peças de decoração, arte em madeira, alimentos diferenciados e saudáveis, entre outros.
Modelo PopUp Store
PopUp Store é um modelo de lojas temporárias ou itinerantes. Sempre aberta com uma proposta específica, dentro de uma estratégia de divulgação. Esse é um modelo cada vez mais comum visto no mundo inteiro, geralmente, dentro de ações de marketing.
Marcas de todos os tipos têm adotado e o motivo é simples: o impacto gerado no público é sempre positivo, graças ao trabalho de montagem da loja. As pop-up stores não são lojas simples, e isso é um fator a mais para gerar o desejo de visitar e, naturalmente, consumir o conceito e os produtos que ela traz.
A Imprensa Aberta falou com alguns dos visitantes, artistas e com as organizadoras. Veja aqui:
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